The Right (and Left) Perspective

At Customer Auctus, we recognize that the world is changing fast and it takes a special set of skills to balance where we are vs where we are heading. We believe that in this environment, our clients will benefit the most by not only possessing a unique balance of skills within their organization, but also from individuals that posses this balance within themselves.

The New Unicorn - Back in 2014, the term "unicorn" was first used to describe a type of marketer who is tech-savvy. By that time, marketing technology (MarTech) started to move too fast for marketers to continue to rely on IT teams and urgently needed marketing experts (traditionally non-technical) to know both marketing and technology. Today, we need experts who understand GTM strategy and commercial business functions (marketing, sales, customer experience) + technology + AI/ analytics. But because AI is redefining things so quickly, these unicorns also need to be creative in order to imagine a new future.

Creativity with AI - Creativity comes in different forms. It can be aesthetic, but it can also be structural, analytical, or lateral. It may seem creativity is time-consuming, and with AI, a little creativity can go a long way to not only transform products and services, but also to change processes, technology architectures, data models, and even cultures for the better.

Our Mission

Our Approach

To bring this balanced approach, we build our teams around GTM-AI Architects. These business "unicorns" possess a unique mix of experience and talent. Customer Auctus staff balance depth of understanding in GTM/ Growth Strategy topics, a passion for AI and analytics, and a confidence for creativity.